RelayRides to Turo rebrand
Brought the new Turo brand to the Android app and grounded it in Material Design.
- Role
- Product Designer
- Company
- Turo
- Year
- 2014–2015
- Focus
- Brand · Mobile · Android · Material Design
In 2015, RelayRides became Turo, a new name and identity from Lexicon and DesignStudio. I brought the new brand to the Android app: color, typography, photography, and illustration rebuilt screen by screen, on Material Design so the app finally felt native to Android. It shipped in one coordinated launch, with the app in the new brand from day one.
The old RelayRides brand
The new Turo brand
